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California Walnut Commission Launches Power of 3 Campaign to Promote Omega 3 Benefits

Deborah Killion

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California Walnut Commission Launches Power of 3 Campaign to Promote Omega 3 Benefits
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Walnut, California based commission, has launched a global campaign on plant-based Omega 3, “the power of 3 marketing initiative.” This campaign will be the first of its scale and aims at educating consumers on the benefits and the simple ways of consuming walnuts to boost their overall nutrition. This campaign initiative will be running in 9 countries, which include the United States, Germany, Turkey, the UK, South Korea, India, Spain, Japan, and the UAE. The center of the program is a universal landing page that features content showing how contented consumers are sharing their love for walnuts globally.

The campaign will run for one month and will consist of a myriad of communication tools customized for each market, centered on a global landing page and video. Other aid tools include social media contents, social influencer programs, sweepstakes, pop-up events and advertisements along with simple ways to enjoy walnuts, sampling, and blog posts among others, to create awareness that Walnuts grown in California provide important benefits to our diets.

At the core of the crucial fatty acid that walnut is Omega 3 ALA, a crucial fatty acid that walnut products are rich in. Statistically, a few walnuts equals 28-30 grams, which make three handfuls every week – a great way to reach the recommended dosage of nuts and enhancing the overall quality of your diet. Each Omega three has multiple health benefits, and it's, therefore, essential to get these fatty acids from multiple sources. Omega 3 ALA is the only nut that is significantly rich, and the only way to easily access more of the ALA is by having walnuts in your diet.

According to a recent study by Advances in Nutrition, ALA helps in improving heart health the same way as research has proved in DHA and EPA. The research review continues to reveal that ALA plays a potentially beneficial role in secondary and primary prevention of cardiovascular illnesses such as heart attack and stroke. Based on the available data, researchers believe that with the help of a well-controlled trial on the effects of ALA on the risk for cardiovascular illnesses, it will be easy to determine the amount of ALA dosage necessary for heart health benefits.

Another study looked into the benefits of a Mediterranean diet revealed that Spanish individuals between 55 and 80 years with high cardiac risks. When a high fish meal with dietary ALA was supplemented to these individuals, it reduced the risk of all-cause mortality. Three of the study participants who were supplemented with 0.7% of their daily calorie dosage from ALA experienced a 28% decrease of all-cause mortality. A study review from Progress in Lipid Research looked into the tissue level of Omega 3 DHA and found that;

“Omega-3 DHA formed from ALA.  The first was that ALA leads to the synthesis of EPA in some cases, and in particular, may contribute to DHA levels in the brain.”

“The assessment of synthetic DHA and EPA from ALA in the human body is limited to the measurement of the blood level. ALA plays a crucial role in maintaining the levels of DHA in human tissues such as the brain. However, there is a need for more research to reveal the effects of the process in the human body.”

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